Shadowfencing technology is a highly targeted process, where an ad featured across a vehicle has the potential to then be served to a person’s device if matched with a series of factors.
Out-of-home (OOH) transit media company Drovo – formerly Adverttu – has today launched a new digital media network, with the first 50 ‘vehicle-topper’ screens appearing on London’s streets before the end of 2022.
At Drovo we’re driving change for vehicle advertising in the UK. We’re here to ensure brands get the most from their advertising spend, and more importantly have the data to track the success of a campaign.