7 Digital Marketing Tips for SaaS Startup Companies

SaaS digital marketing image

Getting digital marketing strategies right is crucial for the evolution of SaaS startups. Successful digital marketing enables SaaS startup companies to 

  • Generate leads
  • Connect with your target audience and new audiences
  • Deliver business results
  • Create trust and credibility around your SaaS brand and product
  • Generate brand awareness

Let’s explore 7 different digital marketing tips and tricks for startup SaaS companies. 

Come Up with a Clear Omnichannel Marketing Strategy

In order to convert potential customers and warm leads into new customers, your products need to be visible and easy to access across a wide range of platforms. This requires you to distribute marketing materials strategically across digital channels such as social media, applications, websites, videos, podcasts, and emails, as well as offline channels such as billboards and printed media.

When done properly, omnichannel marketing for SaaS brands provides customers with touchpoints as they move down the sales funnel. 

Create User Personas 

A major part of the project of successfully launching a SaaS startup is understanding the pain points of your customers and finding a viable solution for them through software. Creating user or ‘buyer’ personas by carrying out extensive market research is a great way to get a better understanding of what your customers truly want and how to market your product/s to them effectively.

User personas may be based on customers’ demographic data, such as age, gender, sex, location, or profession. Essentially, being able to create accurate user personas will allow you to gain a better idea of who your audiences are, where they come from, and their consumer preferences. Having this sort of information will allow you to create personalised SaaS digital marketing campaigns. 

As widespread access to cutting-edge technology becomes more widely available, the competition will continue to be as fierce as ever for SaaS startups. User personas are undoubtedly are great thing to have in your digital marketing arsenal as a startup SaaS company. 

Place Search Engine Optimisation at the Core of Your Digital Marketing Strategy 

People large amounts of time on the internet these days. SEO in SaaS marketing is the art of ensuring users are able to find your products or services easily in search engines. 

SEO involves technical audits for websites, competitor research, keyword analysis and creating relevant content. The purpose of SEO is to help your SaaS brand rank at the top of search engines and be more ‘findable’ for customers.

Use Targeted PPC Campaigns 

Targeted PPC campaigns can be a way to generate leads and ensure your startup brand features at the top of the Google search. You can target specific keywords related to audiences in specific locations. 

However, one downside of PPC for SaaS digital marketing is that more competitive keywords will cost a lot more.

Educate Audiences About Your SaaS Product Through Content Marketing

In order to disrupt your SaaS competitors, you will need to educate and inform online audiences through your online content. Blogs, vlogs, or webinar sections on a company website, alongside YouTube, or Social Media channels, such as TikTok and Instagram, can work a treat for helping to educate your audience. 

In your content marketing, readers should be able to find the answers to why your SaaS product is better than other similar products on the market. What can you give your customers that they can’t find elsewhere? This is a question that ought to be clear in your content marketing.

Generate a Strong Presence on Social Media

Social media usership is sky high across the globe. The ability to reach audiences through social media therefore means that it must play a central role in your SaaS digital marketing campaigns.

Demonstrate and showcase your products on platforms. Video marketing on social media platforms allows you to show off your SaaS product in greater detail. Posing screen clips on social media which guide customers through how the software works is also a smart way to inform your audiences about the benefits of your product in a visual manner.

Offer Free Trials

Another wise digital marketing tip for SaaS companies is to promote free trial offers online. This way, your customers will be able to get a trial run to help them decide whether they find your product useful or not for their needs. 

Remember to consistently use calls to action in your digital marketing efforts to actively encourage people or businesses who have signed up for free trials to become loyal customers with repeat subscriptions to your SaaS product.