FAQ

• How much does a taxi campaign cost?

  This depends on the wrap type, region, volume and campaign length. Let us know if you’d like to book a call with a member of our team to discuss your black taxi campaign in more detail!

• Who are your drivers?

  All Drovo taxi drivers are safe, fully insured, high-mileage drivers with experience on the road. We vet all our drivers via a robust application process to ensure they have consistent driving patterns in audience-rich locations.

• How can I measure impressions?

  The Drovo dashboard gives you real-time campaign statistics, including miles covered, locations and impressions. We can connect this to your existing attribution tools via our custom API.

• How do you select the right taxi drivers for our campaign?

  We select taxi drivers based on historical driving data so that you can be sure that these taxis frequent your targetted areas. Before launching a campaign, we also ask our selected drivers to confirm that they’re happy to support your brand, so you can be sure you’ll have true brand ambassadors driving your campaign.

• Can branded taxis support us with activations and events?

  Yes, definitely! Drovo dominations make event takeovers and viral PR stunts easy – our taxi drivers are happy to participate in activations, swarming and PR events.

• How do you ensure brand protection?

  Drovo drivers must send regular photos of their clean and well-maintained vehicles to our compliance team to participate in campaigns.