Series A Investment in Drovo
As the UK’s market leader in transit media advertising technology we are proud to announce that we have just raised £3m of funding following a successful Series A investment round led by Maven Capital Partners.
Digital Screens – Out of Home (DOOH)
Drovo will be using the secured funding to further develop our Out of Home media formats both digital and traditional.
At Drovo we pair vehicle owners with advertisers to deliver highly targeted and measurable out-of-home (OOH) advertising campaigns through on-vehicle digital screens and traditional vehicle wrapping.
Drovo’s geo-targeting and programmatic capabilities allow clients to customise their message to be seen at the right place and time, for maximum impact of their OOH marketing efforts.
Drovo’s unique proprietary technology has been used in the past by Deliveroo, Paco Rabanne, Uniqlo, American Express and many other businesses. This technology provides the most accurate insights available on the market.
Vehicle Tracking Dashboard
In addition to the monthly campaign reports we send to all of our clients, our vehicle tracking dashboard (watch 1min demo) is also easily accessable as standard. Our clients can access real time data ensuring the maximum transparency of their assets.
For each vehicle involved in a campaign Drovo’s Dashboard tracks:
- Exact Location
- Impressions
- Reach
- Cost x 1000 Impressions
This transparency – additionally enhanced by our digital formats – is contributing to revolutionising how transit & OOH professionals think about and track their out of home marketing efforts.
Our tech team uses 28 real-time data points including location (down to borough, street and vehicle level), temperature, footfall and proximity to specific landmarks/stores. This allows our customers to hypertarget their target audiences with dynamic screen ads.
On the road to B Corp certification
At Drovo we are also on the road to B Corp certification and 100% carbon neutrality (with the largest network of carbon-neutral & electric vehicles across the UK).
Our clients are able to purchase campaigns safe in the knowledge that all emissions will be offset automatically.
Our business model also enables vehicle operators to earn passive income, offering an attractive additional revenue stream for both drivers and businesses with large commercial fleets.