Why Advertisers Should Invest in On-vehicle Advertising
At Drovo we’re driving change for vehicle advertising in the UK. We’re here to ensure brands get the most from their advertising spend, and more importantly have the data to track the success of a campaign.
As we head into 2023, we’ve listed just some of the reasons why advertisers need to consider including programmatic out-of-home car advertising into their paid marketing strategy.
Benefits for Advertisers
An essential aspect of any business, a marketing strategy must be well thought out and strategically planned, utilising all the appropriate and cost-effective means of reaching an audience.
For our advertisers, there are many benefits of choosing to use on-vehicle advertising as part of an out-of-home marketing strategy. Simple, budget-friendly and effective at producing results, vehicle advertising is a popular advertisement method, especially when powered by data and digital integration.
For advertisers, it’s easy to start working with Drovo and launch a vehicle advertising campaign.
Attention-grabbing — Wrapping a moving vehicle in branded, colourful and bold car wraps is sure to grab the attention of pedestrians and other motorists. At Drovo we can wrap our drivers’ cars in several ways. So whether you want a full vehicle wrap or a simple rear window wrap — we’ve got you covered.
Reach a wider audience — As your wrapped vehicles moves around your chosen location, your brand will reach a widespread street-level audience. This widespread exposure is much more likely to generate interactions. With the digital integrations, we can offer smart ways to boost your campaign too.
Direct response advertising — Drovo’s existing shadowfencing technology — allowing advertisers to push digital, mobile-display ads from vehicles or screens, onto people’s nearest devices that are in proximity of where they’ve physically viewed the ad. In line with the IAB 2022 research this is a key objective for advertisers, who want programmatic out-of-home solutions that can deliver hyper local targeting.
Most affordable form of OOH media — Vehicle advertising remains a leading choice when trying to optimise costs in a marketing budget. When you calculate the number of people who will interact with your car advertisement, this remains the most affordable and cost-effective out-of-home marketing option.
Mobile — choose any location — The mobility of car advertising is possibly one of the best benefits to advertisers. Being able to select any location around the UK for your ad campaign, whether you want to acquire new customers or build brand awareness, vehicle advertising can expose your ad far and wide.
Carbon neutral advertising — At Drovo, we offset all the carbon emissions for every single car in a campaign. We’re the only transit media company in the UK to do this, helping advertisers to create greener roads.
As we draw close to the end of 2022, be a brand ahead of the game and move with Drovo. Get in touch today to discuss how vehicle advertising can amplify your marketing strategy.