Tips on Impactful Social Media Content Creation and Community Management
Effective social media content creation and community management will enable you to harness the full power of social media marketing and reap the subsequent rewards.
Find out more in our tips on how to ensure impactful social media content creation and community management.
Learn About Your Audience in Depth As a Starting Point
You need to understand your identified audience inside out through rigorous research to be able to create social media posts that make a real connection and garner engagement from your target audience and online community.
You cannot create A + content without first understanding your audience’s likes and dislikes, and their online habits and behaviours. What social media platforms do they visit the most? What social media content formats do they prefer consuming most on social media? Is it video clips? Infographics? Mini articles? Reposts of blog content? Carousels? Reels?
There is a wide range of social media platforms these days, and each one offers different things. Inevitably, you will find that you receive more engagements on some platforms than others.
Audience characteristics that influence your posts will include factors like age, gender, consumer interests and preferences, profession, location, and education level.
Is your key audience 14-21 year olds? In that case, TikTok could be the social media platform where you are more likely to receive the most shares, likes, and followers.
Set Clear Goals
Like any marketing channel, social media marketing is a ship that needs to be steered in a clear direction, and that requires setting clear goals and outcomes from the offset.
What milestones are a priority as a result of your social media efforts? It could be
- Higher social media engagement metrics from your content posts, such as increases in followers, likes, and shares
- Increased sales conversions
- Longer user sessions on your site
- More overall traffic to your site
To make a high impact and figure out what social media content works best with your target audiences, it’s then your job to use key metrics like the ones mentioned above to analyse and measure the performance of your social media campaigns.
Analyse Your Competitors
You could well be offering a product or service in a market which is saturated and full to the brim with competition, this means your social media content will also compete for a share of voice with your industry competitors.
Analyse the social media marketing tactics used by your competitors in detail. What do they do that works and makes an impact on audiences? Try and learn lessons from their social media campaign activities, and add your own creative insights to outdo them!
This way, you will attract social media more engagement and succeed in sending higher amounts of traffic to your other organic marketing channels.
Create an Organised Posting Schedule
Are you posting multiple times per day and want specific content to be uploaded on social media platforms on set days of the week? If so, it is best to use a social media content management tool to help you maintain a well organised posting schedule.
A social media posting schedule should also target key ‘moments’ that chime with online audiences. For instance, serving followers with Christmas related posts during the Christmas period.
Give Each Aspect of Your Posts a Specific Purpose
Every aspect of your social media posts should have a purpose and provide value to readers.
- Relevant emojis can visually uplift your messaging on social pages.
- Catchy taglines will help to quickly capture the attention of users and stop their scrolling hashtags can increase your visibility.
- Video clips visually showcase your product or service to online audiences from all angles.
- Top-quality videos and photos targeted at your audience.
- Calls to Action to invite users to get in touch with your business to find out more.
Generate Trust By Providing Humanised Social Media Content for Your Audience
One of the overriding goals of social media marketing is to create loyal communities on social platforms that are consistently highly engaged in your posts.
A key way to generate trust and loyalty is by providing audiences with humanised social media content they can relate to.
Are you looking to target parents with young children in your social media campaigns showcasing your product? Imagine a range of prams. Think about short clips you can create and put on Instagram stories and reels that demonstrate parents using your product with their children to audiences. This is an example of humanised content that can connect with your target audience on social media.
Repurpose Content for Different Social Media Platforms
Different content will work better on certain channels. Things like carousels, infographics, and short clips allow you to repurpose your company’s content.
People don’t usually want to read lengthy text on social platforms, so, repurpose your blogs by summarising the snappiest bits onto carousels or infographics to capture audiences’ attention. After all, online users these days can have short attention spans on socials, so grabbing their attention while you have it is vital.
Engage with Your Community Actively on Socials
Responding to customer comments and reviews and exchanging DMs are examples of effective ways to interact and engage with your audience on social pages. This gives your audience the feeling of truly belonging to a community and helps to drive further interactions in the future.
Conduct Polls and Surveys for Community Feedback
Not all interactions with social media audiences have to be public. Running private polls and surveys is another way to receive insightful community feedback on social media. This will help inform you about their genuine thoughts and feelings, both positive and negative, towards your products or services.
Taking community feedback on board is a great way to improve your overall customer service. So, don’t forget to take action on the feedback you receive and pass answers back to the relevant members of your business, e.g. the product or sales teams.