Digital Van Advertising: What Are the Benefits?

Vans are everywhere on our roads, you can’t miss them. In fact, according to the Society of Motor Manufacturers and Traders (SMMT), in July 2023 the number of light commercial vehicles (LCVs) rose by 44.2% (26,990 units). 

Global Outdoor advertising expenditure is forecast to rise to $45 billion in 2024. But what if I told you there was a more effective way to spend on OOH, one that maximises ROI and connects with audiences? It’s called on-vehicle advertising. 

Transit media is growing fast as advertisers are realising the advantages of optimising their OOH media campaigns, and moving away from traditional billboards towards on-vehicle advertising. The impressions and reach you get from on-vehicle ads are typically through the roof!

At Drovo, we are transit media experts with our fingers on the pulse. We know that digital van advertising is a key part of the shift towards on-vehicle advertising DOOH campaigns.

Continue reading to find out more about the benefits of digital van advertising.

Digital Van Advertising Campaigns Move with Your Audience 

Cities are bustling busy places, so why make the most of having your van advertising moving along with them to make a better connection with audiences?

The key to DOOH media is having engaging media assets that attract the attention of audiences and raise brand awareness. Moving media in the form of digital van advertising is unmissable and can be used in combination with static media to have a greater impact on audiences.

Digital Van Advertising Helps You Target Local Audiences 

Looking to attract local audiences? Through geotargeting your digital van advertising campaigns, you can do just that and maximise impressions and exposure in a set location. 

Perhaps your target audience is spread across a large borough of London, not all of them will live on the high street. Fortunately, digital van advertising campaigns have an extensive reach with local audiences and are able to drive through all the nooks, crannies, and sidestreets of residential areas.  

What’s more, you can also draw on users’ data relating to their interests, filters, and apps they like to use. This allows you to target specific audiences within local areas rather than everyone.

Want to reach the right audience in the right locations? Drovo’s digital van advertising campaigns are for you.

High-impact

High-resolution digital screens are eyecatching at the best of times, but what about when they are installed on the rooftop of a van? This makes digital van advertising campaigns unmissable, and this leaves an impression on people. 

Looking to run OOH transit media campaigns that create a genuine buzz around your brand or product? Look no further than digital van advertising. Get in contact with Drovo’s friendly specialist on-vehicle advertising team to find out more. 

Track Your Campaign Performance Through Real Time Updates 

One common irritation amongst advertisers is how to measure OOH advertising. The live tracking dashboard we have crafted here at Drovo provides you with transparency and allows you to monitor and track the progress of your digital van advertising campaign in real time. 

The Drovo vehicle tracking dashboard gives you key live campaign statistics such as impressions and miles driven for each vehicle. We make it our mission to provide you with more transparency and oversight for your OOH transit media advertising campaigns.

Digital Van Advertisements Can Be Set Up Rapidly with Programmatic

In times gone by, installing a printed billboard poster was costly and involved hiring someone to do the job. The beauty of having the option to buy on-van DOOH campaigns programmatically is the short lead times, this means live campaigns can be set up in a matter of minutes!

Capture Audiences’ Attention

According to Professor Gloria Mark PhD in Psychology, easy access to digital media and smartphones has shrunk our attention spans over the last two decades. This begs the question, how can advertisers make the public look up from their phones at Out-of-Home advertisements?! 

Fortunately,  another benefit of digital van advertisements is that they are highly stimulating and do a great job of captivating audiences’ attention. 

Sustainable Digital Van Advertising

You may be thinking that all this digital van advertising sounds pretty bad for the planet. At Drovo, we firmly believe in sustainable advertising, and that’s why we have made sure that 100% of the carbon emissions in every mile of our on-vehicle campaigns are carbon offset.

We also encourage the adoption of electric vehicles by paying EV drivers more.