Digital Van Advertising: What Are the Benefits?

Vans are everywhere on our roads, you can’t miss them. In fact, according to the Society of Motor Manufacturers and Traders (SMMT), in July 2023 the number of light commercial vehicles (LCVs) rose by 44.2% (26,990 units). 

Global Outdoor advertising expenditure is forecast to rise to $45 billion in 2024. But what if I told you there was a more effective way to spend on OOH, one that maximises ROI and connects with audiences? It’s called on-vehicle advertising. 

Transit media is growing fast as advertisers are realising the advantages of optimising their OOH media campaigns, and moving away from traditional billboards towards on-vehicle advertising. The impressions and reach you get from on-vehicle ads are typically through the roof!

At Drovo, we are transit media experts with our fingers on the pulse. We know that digital van advertising is a key part of the shift towards on-vehicle advertising for OOH and DOOH campaigns.

Continue reading to find out more about the benefits of digital van advertising.

Digital Van Advertising Campaigns Move with Your Audience 

Cities are bustling busy places, so why not ensure your Out-of-Home ads target passersby? Digital van advertising with Drovo’s LED digital screens uses shadowfencing technology to deliver a complementary programmatic display ad to a consumer’s device as the branded van passes by in immediate proximity. 

But what happens when passersby have left the virtual ‘fence’ area? Once passersby have left the virtual ‘fence’ around the van and start browsing their mobile or apps, they can still receive the ad. The shadow fencing feature we have at Drovo enables you to continue the conversation in your digital van advertising campaigns onto users’ mobiles thus bridging the gap between digital advertising and Out-of-Home. 

“Drovo

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Want your DOOH campaigns to cut through the noise and connect with on-street audiences? Drovo’s screens are the solution.

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Digital Van Advertising Helps You Target Local Audiences 

Looking to attract local audiences? With geotargeted digital van advertising campaigns, you can do just that and maximise impressions and exposure in a set location. 

Perhaps your target audience is spread across a large borough of London, not all of them will live on the high street. Fortunately, digital van advertising campaigns have an extensive reach with local audiences and are able to drive through all the nooks, crannies, and sidestreets of residential areas.  

What’s more, you can also draw on users’ data relating to their interests, filters, and apps they like to use. This allows you to target specific audiences within local areas rather than everyone.

Want to reach the right audience in the right locations? Drovo’s digital van advertising campaigns are for you.

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Contact Drovo today

Want your DOOH campaigns to stand out and make a real impact? Drovo’s on-vehicle screens are the perfect answer.

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High-impact

High-resolution digital screens are eyecatching at the best of times, but what about when they are installed on the rooftop of a van? This makes digital van advertising campaigns unmissable, and this leaves an impression on people. 

Looking to run OOH transit media campaigns that create a genuine buzz around your brand or product? Look no further than digital van advertising. Get in contact with Drovo’s friendly specialist on-vehicle advertising team to find out more. 

Track Your Campaign Performance Through Real-time Updates 

One common irritation amongst advertisers is how to measure OOH advertising. The live tracking dashboard we have crafted here at Drovo provides you with transparency and allows you to monitor and track the progress of your digital van advertising campaign in real-time. 

The Drovo dashboard gives you key live campaign statistics such as impressions and miles driven for each vehicle. We make it our mission to provide you with more transparency and oversight for your OOH transit media advertising campaigns.

Digital Van Advertisements Can Be Set Up Rapidly with Programmatic Technology

In times gone by, installing a printed billboard advertisement was costly and involved hiring someone to do the job. The beauty of programmatic DOOH is that it allows digital van advertising displays to be set up in just a few minutes! 

Capture Audiences’ Attention

According to Professor Gloria Mark PhD in Psychology, easy access to digital media and smartphones has shrunk our attention spans over the last two decades. This begs the question, how can advertisers make the public look up from their phones at Out-of-Home advertisements?! 

Fortunately,  another benefit of digital van advertisements is that they are highly stimulating and do a great job of captivating audiences’ attention. 

The Cost Effectiveness of Digital Van Advertising 

Every brand wants a return on investment for their Out-of-Home campaigns. Digital van advertising and other forms of transit media, such as taxis, black cabs, and other private vehicles, are more cost-effective.

Choosing to go for optimised DOOH van advertising campaigns with Drovo is cost-effective and money well spent. 

Sustainable Digital Van Advertising

You may be thinking that all this digital van advertising sounds pretty bad for the planet. At Drovo, we firmly believe in sustainable advertising, and that’s why we have teamed up with Furthr to make sure 100% of the carbon emissions of every mile our transit media campaigns cover are offset. We also encourage the adoption of electric vehicles by paying EV drivers more!

“Drovo

Want to run an on-vehicle screen campaign with Drovo?

Since you’ve reached the end of the blog, let’s have a chat about digital van advertising campaigns

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