A Guide to London Taxi Advertising Campaigns

Want to run Out-of-Home campaigns that connect with vast urban audiences in an impactful and memorable way? Activating your brand on London black taxis is a great solution.

Drovo Media specialises in taxi advertising, having collaborated with world-class brands including American Express, Hyatt, Uniqlo, Paco Rabanne, Steve Madden, and many more.

Continue reading to learn more about the key value and benefits of taxi advertising, and how Drovo is changing the game when it comes to this iconic media format.

Why Advertise on London Taxis? 

Leveraging London black taxis as part of your Out-of-Home media campaign enables you to move with your audience. In 2024, the world is fast-moving and frenetic, and people do not stay in one place for long. Taxis reach consumers through various stages along their daily journey, having the opportunity to impact them in various ways.

The data in the graph below from the Department of Transport shows that London has the highest number of taxis in England, with 10.9 taxis per 1,000 of the population in the capital.

With this volume of taxis, the format is extremely effective at delivering high reach and frequency throughout the duration of a campaign.

The Benefits of London Taxi Advertising

There are countless advantages to rolling out London taxi advertising campaigns. Let’s delve into them.

Deliver High Audience Reach 

Not only is London home to 9 million people, but the city also welcomes hoards of tourists every year. In Q3 of 2023, there were 5.4 million tourist visits to the city compared to 4.7 million to the rest of England, according to Visit Britain. This means you can get extremely high levels of audience reach for your London taxi OOH advertising campaigns. 

Build Brand Awareness

A clear benefit of running a London taxi wrap advertising campaign is the wonders it will do for your brand awareness. The ability to deliver impressions across an extensive area of the market, on a frequent basis, creates the perfect recipe for awareness-generating efforts. 

To further enhance your taxi presence, Drovo provides ‘taxi swarms’. Is there a specific location you want to activate around, or an event you want to target? Our taxi swarms are an ideal solution.

Drovo taxi campaign with Formula E in front of London eye.

Get in contact with Drovo

Striving to make a genuine impact on OOH audiences? Taxi advertising campaigns with Drovo are the solution.

Speak to the team

Attract an International Audience 

And finally, another benefit of taxi advertising in London is its ability to attract international audiences. As one of the most famous cities in the world, London welcomes a huge number of visitors each year, meaning your campaign influence can extend far beyond the UK.

The Difference with Drovo

We’ve reviewed the benefits of taxi advertising. Now let’s highlight the key advantages of partnering with Drovo for your next taxi media campaign.

Bridging the Gap Between Online & Offline Campaigns

Through Drovo’s shadowfencing technology, Drovo bridges the gap between offline and online channels, extending your campaign reach from taxis to mobile devices. By identifying audiences exposed to your taxi advert, shadowfencing technology re-targets audiences on their mobile devices at various locations and times depending on your campaign strategy. This provides an amplifying effect, further reinforcing your OOH messaging and helping to drive consumers further down the funnel.

We’re all about embracing technology at Drovo, and shadowfencing is a great example of this.

Live Campaign Monitoring

When running a taxi advertising campaign, it’s important to know that you’re getting what you paid for. Drovo’s proprietary live campaign tracking dashboard provides you with accurate real-time delivery data, including impressions across various locations.

Drovo’s dashboard is game-changing for this format, providing unparalleled transparency and accountability. This is also not just something we offer in London, but we also provide it across 12 other UK cities.

An Environmental Focus

Sustainability is a huge priority at Drovo. That is precisely why we offset 100% of the carbon emissions generated by our campaigns, use wrapping materials that have less impact on the environment, and utilise TXE hybrid taxis.

The team at Drovo is composed of media industry experts with a wealth of knowledge and experience in the taxi media industry.

Drovo Global X taxi campaign London

Interested in taxi advertising campaigns with Drovo?

Since you’ve got to the end of the blog, let’s have a chat about taxi campaigns

Speak to the team