Spotlight: Drovo Dynamic Digital Screens

Drovo’s dynamic digital screens are revolutionising the way brands engage with their target audience in the UK. In recent years, programmatic digital advertising has become increasingly popular, and moving screen toppers have emerged as a powerful and effective tool for advertisers. Drovo’s dynamic digital screens are placed on top of commercial fleet vehicles or city cars, and provide a unique opportunity to capture the attention of busy city dwellers on the move. Drovo’s dynamic digital screens allow businesses to reach a large and diverse audience in a cost-effective and efficient manner.

Programmatic digital advertisements on moving screen toppers offer unparalleled visibility. These displays are positioned at street level on top of commercial fleet vehicles and city cars, making them visible to drivers, pedestrians, and passengers in nearby vehicles. This high level of visibility ensures that the advertisement is seen by a large number of people, increasing the likelihood that the message will be noticed and remembered. Furthermore, because the advertisements are displayed on moving vehicles, they can reach a wider audience than traditional static billboards.

Another key advantage of programmatic digital advertisements on moving screen toppers is their ability to target specific audiences. Utilising Drovo’s sophisticated geo-targeting and programmatic capabilities, we enable our clients to customise their message to be seen at the right place and time, with maximum impact: you can target specific demographics, such as age, gender, location, and interests. For example, an advertisement for a financial services company could be directly targeted to London’s key financial districts like Canary Wharf, Bank and the City of London.

In addition to their targeting capabilities, programmatic digital advertisements on moving screen toppers are also highly customisable. Advertisements can be changed quickly and easily, allowing businesses to adapt their message in response to changing market conditions or consumer preferences. Creatives can be customised based on specific events – an example of this would be creatives that have specific reference to the event that it is supporting.

If you’d like to have a digital screen placed on your vehicle or would like to advertise on Drovo’s dynamic digital screens please get in touch below!