Case Study: Hyatt Hotels

World of Hyatt is an international hotel company Hyatt’s loyalty program allows World of Hyatt members to earn points for stays, dining and more, members can redeem these points for free nights, upgrades, dining or activities, and unlock further exceptional benefits upon moving up to elite tier levels.

As part of their worldwide marketing campaign in Q4 of 2022, Hyatt used Drovo’s electric-taxi offering as part of their Out-of-Home advertising strategy. Hyatt’s campaign focused on campaigns in the boroughs of Westminster, the City of London and Kensington & Chelsea.

Linking the Past with the Present

A photoshoot was organised for two full wrap Hyatt black taxis in front of the Hyatt Regency Churchill, featuring the famous Hyatt Regency facade. Both designs featured Hyatt’s tagline ‘All roads lead to rewards with World of Hyatt’.

Uniquely Transparent Transit Media

The World of Hyatt taxi campaign was a resounding success. Our state of the art live vehicle tracking dashboard measured that over 24,947 total hours and 21,012 miles were driven, with a total of 12,963,583 impressions by our drivers.

A 100% Carbon Neutral Campaign

With Drovo’s accurate vehicle tracking technology, we are able to track every mile and use this data to carbon offset 100% of the carbon emissions from each vehicle in the campaign. Since this Hyatt campaign ran exclusively on electric black taxis, the total carbon emissions were considerably lower.

For Hyatt’s World of Hyatt campaign, only 0.43 tonnes of CO2 needed to be offset: 1 willow tree was planted in Grizebeck, and 20 square miles of existing forest were protected.