Case Study: Anyvan
AnyVan branded luton vans roamed all around the United Kingdom, including major urban areas such as London, Manchester, and Birmingham.
Primary campaign objective
- Increase brand awareness and brand visibility for AnyVan on the streets of all major cities in the UK as well as more rural areas.
- Track the amount of impressions, mileage and total hours driven to give a real insight into AnyVans vehicles.
Photoshoot
- Drovo arranged a photoshoot featuring an Anyvan luton van at various iconic London landmarks such as London Eye, Victoria Park, Piccadilly Circus
Results
438,513,747 impressions so far
over 748,708 miles driven so far
over 107,913 hours driven so far
Vehicle type: Luton Vans
Wrap type: Full wrap