Monthly Campaign Update: April 2023

It’s been a busy month at Drovo, with two black-taxi campaigns going live and a third wrapping up mid-month. Rustlers, Juicy Couture and Pearl Chemist branded black taxis are on the road and are tallying up impressions as we speak!

Running in both Liverpool and Manchester – the “Better Than You Think” taxi campaign featured exclusive Drovo Swarms; where branded vehicles strategically “swarm” competitive retailers at specific times, driving cut through and on-street impact.

These taxis formed part of a wider multimedia campaign, serving to amplify broadcast coverage live across UK high streets.

Over the course of the campaign, 20 Rustlers-branded black taxis generated 6,750,884 impressions and drove 11,337.87 hours. Our campaign with Rustlers wrapped up on the 16th of April: in total two Manchester-based swarms took place.

This campaign is fully accountable using our bespoke client dashboard: the carbon emissions for each of the 22,695.25 miles driven will be fully offset by us.

Over the course of the campaign, Rustlers branded black taxis roamed the streets of Liverpool and Manchester, tallying up over 6 million impressions in total.

Juicy Couture
This month, Juicy Couture and Drovo bring you a striking and bold brand-enforcing black taxi campaign onto the streets of London. With the campaign officially live on the 24th of April, these Juicy Couture branded black taxis will be circulating around London for the next few months – so be sure to keep an eye out for them!

A behind the scenes look at the Juicy Couture black taxi campaign

Pearl Chemist Group
Drovo and the Pearl Chemist group worked together to help launch the Pearl Chemist Group’s new app at the Tooting branch of their pharmacies. This campaign went live on the 12th of April. Two Pearl Chemist Group branded TX4 black taxis will be on the road for a month, with a focus on the Tooting and South London area.

To find out more about Drovo’s black taxi offering, or to find out more about what Drovo can offer your brand, please click the buttons below!