Supper London: Case Study

Supper London is a premium food delivery company that delivers from Central London’s most prestigious, retailers and artisans. Their custom-made, gyroscopically balance and temperature-controleld bikes have been fitted with 27-inch vertical screen, allowing for eye-catching advertisements to be displayed during each food delivery.

Moustaches and Screens

Drovo and Supper London launched their first campaign together with mens health charity Movember. For 2022, one of Movember‘s focuses was promoting the ‘Mo-mentary mark’, by which peopel without the ability to grow a moustache (or choosing not to) could sport a temporary tattoo to honour a lost loved one, or for those overcoming a personal, mental or physical health issue.


Tat’s and Chats and Digital Screens
On the 31st of October, Movember’s Tats’n’Chats parlour was fully operational at Outernet London, offering Mo Bros and members of the public an opportunity to kick back, chat, have a shave, get temporary tattoos and have some fun before the month long mustache-growing marathon began.

Drovo supported Movember’s Outernet pop-up event through our swarming event add-on. This meant that Movember branded Supper delivery bikes swarmed in front of Outernet, offering an additional visual touchpoint for consumers as they entered the venue. On top of this, the creatives were clearly visible throughout the Supper vehicle’s drive to and from Outernet, further promoting the event and Movember’s ‘Whatever You Grow Will Save a Bro” campaign.

Movember worked with Drovo and Supper London to augment their Movember DOOH campaign.

Drovo delivered Movember’s eye-catching advertisements on Supper London’s digital screens whilst traversing key locations such as Mayfair, Knightsbridge, the City and Marylebone as well as when stationary and parked outside the Capital’s most iconic destinations such as Harrods and Fortnum & Mason. The below heatmap shows where these Supper Bikes frequented most, with areas like Hyde Park Corner and the Ritz (Green Park) being particular hotspots.

Heatmap displaying most frequented areas by Supper London’s delivery drivers.

The Results are In

With our industry-leading vehicle tracking, we are pleased to show via our campaign dashboard that over 1,166 total hours and Movember’s creative was played 442,606 times by Supper London’s Drivers.