Case Study: Shift

Over the course of this campaign, Shift-branded electric vehicles roamed the streets of the United Kingdom.

Primary campaign objective

• Increase brand awareness and brand visibility for Shift on the streets of all major cities in the UK as well as in more rural areas. 
• Track the amount of impressions, mileage and total hours driven to give a real insight into Shift vehicles.

Photoshoot

• Drovo arranged a photoshoot featuring a Shift medium wheelbase van at various iconic London landmarks such as London Eye, Victoria Park, Piccadilly Circus

Results

151,669,311 impressions so far

< £0.2 CPM

Vehicle type: Medium Wheelbase Van

Wrap type: Full wrap

We also ran a successful campaign with anyvan.